Outline
Timeline: 1 flyer per month, 2 flyers/month in Jan & Feb
Every flyer will have monthly stats for the building & condo/freehold stats within OREB on the back side.
January 3rd-6th, 2023:
Happy New Year + What are your real estate plans this year? + Giveaway. Quarterly sales.
Happy New Year!
What are your real estate plans this year? Use this QR code to answer & automatically enter my giveaway for residents of building name only.
Buy
Sell
Buy & Sell
Stay put
Giveaway
$100 local restaurant?
January 17-20th
The first month of the year’s the longest. Also one of the hardest for the less fortunate. Charity Drive?
2022 sales stats for building name.
3 groups:
Studio, 1-bed & 2-bed units.
Median Sale Price for each
CDOM
Compare stats to all condos in the City of Ottawa
February 1st-3rd, 2023
Includes a valentine’s candy or card.
Valentine’s Day is hard on some: let me match you with your future home.
Here’s what I do differently to take some stress away from the process:
I offer free home inspections or status certificate reviews to my favourite clients.*
*Valid only for residents of The Bowery who get in contact before April 1st, 2023. Maximum of 2 inspections or status reviews per client with a professional of their choice.
I am a teacher first - without pressure, we’ll outline your real estate goals for the coming 1-5 years+ and create a plan together.
All of your questions answered.
Access to our database of proven, experienced professionals (lawyers, mortgage brokers, home inspectors, specialists, contractors, etc.).
Small gifts - personally picked by Karim - included.
February 15-17th, 2023
You’re more than halfway through winter. Stay strong, and stay warm with this $50 gift card to cafe nearby building. Sign up using this QR code. Our team will donate $_ for every person signing up to win this gift card!
March 1-4th:
Listing Value Proposition
Do you want an up to date market evaluation of your condo?
List your home with us - here’s what we do better than the competition.
Part of every commission is donated to a charity of our clients’ choice. What’s your favourite charity?
April 1st:
Market Update Year-to-Date + another giveaway
How’s the market doing?
Jan 1st-March 31st 2022 sales stats for The Bowery.
Studio, 1-bed & 2-bed units.
Median Sale Price for each
CDOM
May
Social Media Contest
Ask people to comment & tag a friend
Ticket Giveaway or Caption Contest
Free giveaway (Starbucks QR code)
June:
Summer event in building name invite
July:
Summer event in building name
Funny photo booth
Create an experience
August:
Listing Value Proposition
Do you want an up to date market evaluation of your condo?
List your home with us - here’s what we do better than the competition.
Part of every commission is donated to a charity of our clients’ choice. What’s your favourite charity?
September:
Charity
October:
Pie giveaway.
Pumpkin carving contest?
November:
Micro Event Giveaway
Manicures & mimosas
Friday December 1st:
Holidays/Shopping for gifts
Giveaway of a visa-card with cash to help purchase gifts.
About the building
Source: Condo Declaration
248 dwelling units
Units 1 to 15 Level 1. Units 1 to 17 Level 2. Units 1 to 18 Level 3.
Units 1 to 16 Levels 4, 6, 8, 10, 12 and 14. Units 1 to 14 Levels 5, 7, 9, 11, 13 and 15. Units
1 to 10 Level 16 and Units 1 to 8 Level 17.
Terrace: Units 6,1, 8, 9,10,11,12,13,14 and 15 on Level 1
Resident Owners: 155
Non-Resident Owners: 93
Analysis
Turnover
255 Bay St has had 22 sales Nov 2021-Nov 2022
22 sales/248 units = 8.9% turnover rate
In 2021, 11% turnover rate.
These rates satisfy the minimum 5% rate.
Analysis of threats:
255 Bay St has had 110 sales, 56 rentals
Tinting Liu: 2 listings
July 2022 & Aug 2022 (#412 and #709)
Paul Czan: 6 listings (4% of total listings)
2 sales, 3 rentals of #808
#806 for sale in Apr 2022; #1303 for sale Oct 2022.
Oliver Wood: 8 sales (7% of building’s total sales, 1 sale of 22 sales in 2021). On the board of directors (treasurer). Does not farm 255 Bay.
2022: 1
2021: 1, 1 cancelled
2020: 4, 1 expired
2019: 2
2016: 3 expired
Costs: estimated $4,264
Mailing
Design
Isabelle Poirier
TBD - Karim sent a quote request
Print
Full-colour, 2-sided 5in x 7in postcards. 248 copies.
Best quote so far is $96/print. $1,344/year.
Colour by Design
TBD - Karim sent a quote request
Estimated $120 for 248 units = $1,440 for the year
Delivery for a fee TBD
Loudmouth Printhouse
$96 for 248 units = $1,344 for the year
Local to Centretown - delivery not required
Ambrotek Printing
TBD - Karim sent a quote request
Delivery Free? - TBD
Delivery
Canada Post vs Private Distributor
Private distributor
Mike The Flyer Guy
$120/delivery (estimated)
Hiring a teenager at $20/h
Estimated $40 cost.
Distributing it myself.
Estimated time commitment of 1.5 hours (paying myself at $60/h = $90 cost).
Canada Post
Must deliver to the entirety of a letter carrier walk.
Canada Post allows you to specify delivery to only apartments, farms, businesses or houses.
Cost of distribution - 11.2 cents per unit, 470 cards = 52$
Total for the year: $624
Giveaways: $1,000
January: $250
April: $250
July: $250
October: $250
Video creation: $240
Jan at $30/hr
4 videos at 2hr/video = $60/video
Total $240
Total cost for 1 year, not including design of flyers: $4,264
Time investment
Creating this outline
Obtaining quotes from third party professionals
Research to help in design of flyers (stats, numbers, etc.)
Managing design of flyers
Managing distribution of flyers
Managing inbound leads
Selling
Revenue: $40,000-$50,000 GCI
Expecting a 2% conversion rate, 248 units should return 5 transactions over the year.
5 x avg $400,000 sale at 2% commission = 5 x $8,000 = $40,000 GCI
At 2.5% commission, 5 x $10,000 = $50,000
If 470 units, 9 transactions = $72,000 GCI