Summary
As a Buyer Specialist, what should you be doing each day? There are no set rules, but certain activities need to be blocked in to your routine every working day or every week. Every Day in the notes below refers to every working day.
Types of Activities
Activity | Frequency | What and Why |
Rest/Days Off | Weekly | Working every day is a recipe for disaster. Block time off for yourself. We believe in balancing personal and professional time on our team. Likewise, take the time to look after your nutrition, exercise and sleep. |
Lead Generation | Every Day (3 hours of prospecting every day) | Cultivate a variety of lead sources and work them systematically. Block off time to do this in a focused manner every day. Set a 3-2-1 goal (Tom Ferry): Three hours of prospecting, set two appointments and go on one appointment every day. |
Scheduling Appointments | Every Day | Try to schedule at least 2 Real-Estate related appointments each day. |
Going on Appointments | Every Day | Try for a goal of 1 Real-Estate appointment every day. |
Market Updates | Weekly, on Fridays | Each week, create a market update for each of your clients. Follow up with a call to discuss. |
Developing Lead Sources | Weekly, aim for 1-2 hours | What sources are you good at that you can scale? What are some sources that naturally suit you that you can develop? Develop sources that are easy to maintain and that will eventually develop a predictable input and output. |
Check-Ins | Daily | 9 am check-in 3 pm check-in and scoresheet Thursday L10 Meeting We do these for team accountability, to make sure that no details fall through the cracks for our clients, and so that we are all moving in the same direction. |
A sample daily schedule might look like:
9:00 - Morning check-in
9:10 - Sales - “Hour of Power” Prospecting
10:10-10:30 - Sales - Writing thank-you notes and other correspondence.
10:30 - 11:00 - Service - Active leads - Check searches, make comments and book appointments.
11:00 - 12:00 - Skills - Previews OR Study MLS for trends (leverage as a marketing activity)
12:00 - 1:00 - Rest - Lunch - Can you do this with a client or a colleague?
1:00 - 2:00 - Sales - Combination of Calls/Notes/Online prospecting
2:00 - 5:00 - Appointments OR Rest before evening appointments
Evening - Appointments or Rest