This Wikiful describes what content the in-house team needs to make for listing launches.
Attendees:
1+ Marketing Professional - Hannah, Steph
1+ Realtor - Nick, Karim, Max
General guidelines:
Filmed in portrait mode
Loosely scripted at most
Just Listed
Location | In front of property (80%) In building lobby (15%) In front of unit doorway (5%, only as needed) |
Locations in final video | To include other shots of the interior, amenities, etc. |
General Script Examples | “This beautiful #-bedroom in Beacon Hill just listed for $300,000. Give us a shout for more information or for a private tour.” “Rare find, just listed! This condo in Gloucester is now available for under $200,000.” |
Publishing locations | Instagram, Facebook, YouTube shorts |
Publishing notes | @all team members Location tag: property or neighbourhood #ottawa, #ottawahousing, #nickfundytus, #realtor, #forsale/#forrent Hide number of likes Ensure “recommend on Facebook” is enabled Try to post between peak hours: 3:45-7PM. |
Edited by | Hannah |
Key notes for Realtors | High energy, smiles |
Open House
Location | In front of property (40%) In building lobby (30%) Inside of most beautiful room in unit (30%) |
General Script Examples | “Come check out 70 Landry with us this weekend. Our Open House details are in the caption, and on our Facebook page.” “Open House this weekend at 903 Parkdale - all details are below, and we’ll see you at this beautiful 3-bedroom townhome.” |
Publishing Locations | Instagram, Facebook |
Edited by | Hannah |
Sold (Magnet-focused)
Location | In front of property/unit (100%) |
General Script Examples | “Sold! This Beechwood condo is off the market. If you’d like to know the sold price, or want to start your own search, hit the contact button under our bio.” |
Publishing Locations | Instagram, Facebook |
Edited by | Hannah |
Sold (Branding-focused)
Location | Misc., normally in front of property. |
Props | “Congratulations” sign, additional celebratory props if on hand. (i.e. balloons, crackers, sound blowers, etc.) |
General Script Example | “Congratulations to the brand new owner(s) of 900 Elmsmere Unit 1!” |
Publishing Locations | Instagram, Facebook, YouTube shorts |
Edited by | Hannah |
Key notes for Realtors | High energy, smiles May require 2 versions: one for “owner” and another for “owners.” |