Search engine optimization (SEO) is the backbone of digital marketing. Simply having a website for your company is not enough to attract customers and improve brand visibility. You need to optimize your site for search engines to increase traffic and become a trusted authority in your industry.

There are many ways to do SEO, but the easiest way to look at it is to separate your strategy into two categories. These include on-page SEO and off-page SEO.

What is On-Page SEO?

On-page SEO refers to the techniques most people think of when creating SEO strategies. It's what you do to your website to optimize individual web pages to rank higher on search engine result pages.

There are many factors to consider when optimizing your site for search engine crawlers. Professional on page SEO services often focus on content production. It's about creating relevant and keyword-rich content that your audience cares about. A good SEO strategy will involve in-depth keyword analysis to ensure that you're producing content that's relevant to what people seek. Supercharge your website's performance with on page SEO services - take the first step now! https://www.rankscience.com/on-page-seo

Beyond keywords, on-page SEO includes optimized metadata and titles, strategic formatting, URL optimization, internal linking, etc.

Typically, on-page SEO will take up a majority of your strategy. You should focus your attention on it most because it directly impacts search traffic visibility.

What is Off-Page SEO?

While on page SEO services are most important, off-page SEO matters, too. The simplest way to look at off-page SEO is to think of what you do off your site to promote your web space. The most common technique is backlinking, but it involves much more.

The goal of off-page is to help crawlers understand what your site is about while actively promoting it elsewhere. Common off-page SEO techniques include influencer outreach, strong social media engagement with likes and shares, forum engagement, guest blog outreach, backlink generation and more.

A successful SEO strategy will combine both on-page and off-page techniques. Typically, on-page SEO will take up the brunt of the work. But you still need off-page SEO to support the bigger picture.

Author Resource:-

Emily Clarke writes about tailoring your strategy for on-page, off-page and technical SEO to fit the goals of your business. You can find her thoughts at advanced SEO technology blog.