Artificial Intelligence (AI) is a revolutionary new technology changing every facet of everyday life. While many think it's a far-off concept, it's already here! From transportation to those fancy virtual assistants you use to play music, it's all around you.

But what about business?

AI in Business Management

In addition to virtual assistants, AI technology benefits businesses in many ways. The most inconspicuous is your email! Any time your spam filter prevents junk emails from getting into your inbox there is AI in action. The same goes for intelligent email folders, automated messaging features, and more.

You may also use AI when making big business decisions. Software that handles sales forecasting or insights for data-driven solutions often relies on AI to function.

AI in Marketing

Marketing is a big part of your business, and AI can make things more efficient. Think of ad-targeting. Artificial intelligence plays a significant role in delivering ads to the right people for the most impact. Ad platforms rely on technology to processes tons of data and make strategic decisions that benefit your bottom line.

The same goes for messaging. Whether push notification or in-app messaging, AI helps power it all. But it doesn't stop there.

AI in marketing is also responsible for customer segmentation, recommended content curation for retention, language recognition, and more.

AI in Digital Commerce

If your business uses an e-commerce platform, many forms of AI run under the good. Whenever a customer makes a transaction, AI helps to prevent fraud. It detects potential cybercriminal activity to keep your business safe.

AI can also make purchase predictions, recommending relevant products to increase purchase value. It even makes price optimization possible, using market conditions to make your products more appealing to the masses.

The Power of AI

Artificial intelligence is more widespread than people realize. In business, it's a technology that can benefit your organization in many ways. It makes many modern practices possible, eliminating manual work and streamlining your operations. As technology improves, AI will continue to shape business and improve efficiency across the board.

Author Resource:-

Emily Clarke writes about customer messaging and engagement solutions including SMS services and mobile notifications tools. You can find her thoughts at customer engagement blog.