There are many brands out there that carry a lot of weight when their names are brought up in conversation, but few hold the power of Rolex. The famous timepiece maker is known far and wide as the designer and manufacturer of exquisite watches and accessories, and to own a model like the Rolex 1803 is to be considered part of the upper crust of society. Watch collectors, fashion-conscious professionals and socialites across the planet all look to Rolex as the standard in fine Swiss timepieces.
Getting Started in England
Although you probably know the Rolex name, you may not know the history behind the storied company. The brand got its start in the early 1900s when Hans Wilsdorf joined forces with Alfred Davis to import the internal workings of timepieces from Switzerland to England. The name “Rolex” was not trademarked until 1908, but by 1915, Wilsdorf and Davis officially formed Rolex Watch Co. Ltd. By 1920, the company had transitioned its headquarters to Geneva, Switzerland, and the name was changed to Montres Rolex SA and then to Rolex SA.
Innovations in Watchmaking
One of the biggest concerns when Rolex watches first began being assembled was the issue of debris getting underneath the glass. This could cause problems with the piece’s movement, and finding a solution to this problem became a major focus for Rolex. In 1926, the Oyster case was debuted which was designed specifically to repel dust and moisture. Although Rolex did not create the Oyster design, it became synonymous with Rolex and factored heavily into the brand’s marketing efforts.
Self-Winding Technology Becomes the Standard
By 1931, Rolex began creating self-winding watches, a unique approach at the time. This only further solidified Rolex’s position among timepiece manufacturers as a thought leader. Rolex watches like the Rolex 1803 have gone on to become collectors’ items, fashion accessories and symbols of status and wealth around the world. Today, you can purchase pre-owned Rolex watches online and from dealers of fine Swiss timepieces, but Rolex watches can also be purchased new from authorized dealers around the world.
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Jeson Clarke is providing info about pre-owned luxury watches, selling, buying, watch repair and services. You can find his thoughts at luxury watches blog.