IMARC Group’s report titled “Packaged Burgers Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032”. The global packaged burgers market size is expected to exhibit a growth rate (CAGR) of 6.08% during 2024-2032.
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Factors Affecting the Growth of the Packaged Burgers Industry:
Convenience and Time-Saving Attributes:
Consumers, especially in urban areas, are looking for food options that fit into their busy lifestyles without compromising on taste or quality. Packaged burgers meet this need, as they provide a quick and easy solution that reduces food preparation time. This convenience factor is further enhanced by advances in food preservation technology, which is increasing shelf life without sacrificing the sensory characteristics of the product. Moreover, the availability of these products across various retail channels, from supermarkets to online platforms, enhances accessibility, making it an attractive option for consumers who want both efficiency and taste in their food choices.
Rising Popularity of Ready-to-Eat and Ready-to-Cook Foods:
Consumer trends toward ready-to-eat and ready-to-cook food products are fueling the market growth. This trend is largely influenced by changing dietary habits, rising participation of women in the workforce, and a growing share of the population living in single or two-person households. Packaged burgers, available in various forms from fully cooked to partially prepared, perfectly match the demand for meal solutions that offer both convenience and flexibility in preparation. Manufacturers are responding to this trend by innovating in product offerings, including the introduction of plant-based and culturally diverse flavors, to meet a wide range of dietary preferences and culinary tastes.
Health and Nutritional Advancements:
Increasing consumer awareness about health and nutrition is supporting market growth. In addition, concerns over the nutritional content and quality of convenience foods presented challenges. However, manufacturers are making progress to address these issues by reformulating products to include healthier ingredients, such as lean meat, whole grains, and botanical additives. The introduction of organic and plant-based options is also broadening the appeal of packaged burgers to health-conscious consumers and those following specific dietary regimes, such as vegetarianism or veganism. These advancements are not only improving the nutritional profile of packaged burgers but also enhancing their appeal by aligning with the growing demand for meals that support healthy lifestyles without compromising on convenience or taste.
Leading Companies Operating in the Global Packaged Burgers Industry:
Beyond Meat
BUBBA foods LLC
Cremonini S.p.A.
PRAEGER’S SENSIBLE FOODS
Impossible Foods Inc.
J Sainsbury Plc
Nestlé S.A.
Paragon Quality Foods
Premium Brands Holdings Corporation
The Kellogg Company
The Kraft Heinz Company
Packaged Burgers Market Report Segmentation:
By Patty:
Veg
Non-Veg
Veg represents the largest segment due to the rising consumption of vegan and vegetarian diets among the masses.
By Product:
Frozen
Fresh
Frozen exhibits a clear dominance in the market as they have a prolonged shelf life.
By Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others
Supermarkets and hypermarkets represent the leading segment owing to the increasing availability of high-quality packaged burgers.
Regional Insights:
North America: (United States, Canada)
Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America: (Brazil, Mexico, Others)
Middle East and Africa
Europe’s dominance in the packaged burgers market is attributed to the rising demand for convenient food products among the masses.
Global Packaged Burgers Market Trends:
Innovative packaging solutions extend the shelf life of products, preserve food quality, and improve convenience for the consumer. Active and intelligent packaging technologies, such as vacuum sealing and modified atmosphere packaging, help maintain the freshness and safety of burgers, making them more appealing to consumers concerned about food preservation. Additionally, packaging designs that facilitate easy cooking, such as microwave-friendly materials, enhance the convenience factor of products. The adoption of sustainable and eco-friendly packaging solutions also resonates with the consumer demand for environmentally responsible products. These technological advancements in packaging not only address practical concerns but also contribute to the marketability of packaged burgers by aligning with consumer values and preferences.
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