IMARC Group, a leading market research company, has released a report titled “Oat Milk Market Report by Source (Organic, Conventional), Product (Plain, Flavored), Packaging Type (Cartons, Bottles, and Others), Application (Food, Beverages), Distribution Channel (Supermarkets and Hypermarkets, Grocery Stores, Online Stores, and Others), and Region 2024-2032“. The global oat milk market size reached US$ 644 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,966 Million by 2032, exhibiting a growth rate (CAGR) of 11.5% during 2024-2032.
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/oat-milk-market/requestsample
Factors Affecting the Growth of the Oat Milk Industry:
Health and Wellness Trends:
Oat milk is often perceived as a healthier alternative to dairy milk due to its lower saturated fat content and absence of cholesterol. Additionally, oat milk is naturally free from lactose, making it suitable for individuals with lactose intolerance. As consumers are becoming more health-conscious, they are actively seeking nutritious and plant-based options like oat milk. Oat milk is rich in nutrients, such as fiber, vitamins (including B vitamins), and minerals, which contribute to its health appeal.
Allergen-Free:
Oat milk is naturally free from lactose, the sugar found in dairy milk that can cause discomfort for individuals with lactose intolerance. As a result, it provides a suitable alternative for those who experience digestive issues or discomfort after consuming dairy products. Oat milk is free from common allergens like nuts and soy, making it a safe option for individuals with nut allergies or soy allergies. This allergen-free profile expands the consumer base for oat milk, allowing individuals with food sensitivities or allergies to enjoy a plant-based milk alternative.
Environmental Sustainability:
Oat milk production generally has a lower environmental footprint compared to dairy milk. Oats require less water and land to cultivate compared to dairy farming, which involves raising livestock and growing feed crops. As concerns about water scarcity, deforestation, and greenhouse gas emissions associated with agriculture are increasing, consumers are preferring plant-based alternatives like oat milk as a more sustainable choice. Oat milk production also generates fewer greenhouse gas emissions, helping to mitigate climate change and reduce the environmental impact of food production.
Leading Companies Operating in the Global Oat Milk Industry:
Califia Farms LLC
Earth’s Own Food Company Inc
Elmhurst Milked Direct LLC
Happy Planet Foods Inc.
Oatly AB (Cereal Base Ceba AB)
Pacific Foods of Oregon LLC (Campbell Soup Company)
Planet Oat Oatmilk (HP Hood LLC.)
RISE Brewing Co.
The Hain Celestial Group Inc.
Thrive Market Inc.
Oat Milk Market Report Segmentation:
By Source:
Organic
Conventional
Conventional represents the largest segment as it is a well-established method and widely adopted, offering economies of scale and accessibility to a larger consumer base.
By Product:
Plain
Flavored
Plain accounts for the majority of the market share owing to its preference as a versatile dairy milk alternative for various culinary uses, ranging from cooking and baking to adding to cereal or coffee.
By Packaging Type:
Cartons
Bottles
Others
Cartons exhibit a clear dominance in the market due to their convenience, eco-friendliness, and ability to preserve the freshness of oat milk.
By Application:
Food
Beverages
Beverages hold the biggest market share driven by the popularity of oat milk as a standalone beverage for drinking, and its versatility in smoothies, shakes, and other beverages.
By Distribution Channel:
Supermarkets and Hypermarkets
Grocery Stores
Online Stores
Others
Supermarkets and hypermarkets dominate the market on account of a wide availability of oat milk brands and flavors in these stores, attracting a large consumer base with convenient access.
Regional Insights:
North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa
Europe enjoys the leading position in the oat milk market, which can be attributed to its strong tradition of plant-based diets, environmental consciousness, and innovation in dairy alternatives.
Global Oat Milk Market Trends:
Ongoing product innovations, including new flavors, formulations, and fortified varieties with added nutrients, are driving market expansion and catering to evolving consumer preferences. Oat milk products are available in a variety of retail channels beyond traditional supermarkets, including convenience stores, online retailers, and specialty health food stores, enhancing accessibility and market penetration.
The oat milk market is experiencing globalization, with oat milk products becoming more widely available and accepted across regions as consumers worldwide are seeking healthier and more sustainable beverage options.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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