IMARC Group, a leading market research company, has released a report titled “Healthcare CRM Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“. The global healthcare CRM market size reached US$ 13.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 28.8 Billion by 2028, exhibiting a growth rate (CAGR) of 12.71% during 2023-2028.
Healthcare customer relationship management (CRM) refers to software designed for healthcare organizations to manage interactions with patients. It offers improved patient satisfaction by ensuring faster and more efficient answers to patient inquiries while reducing time. It assists in increasing profitability, minimizing the risk of errors, and optimizing overall communication channels. It also aids in regulating administration tasks, customizing the billing process, and decreasing manual efforts. As a result, healthcare CRM is widely employed in hospitals, clinics, diagnostics centers, and ambulatory surgery centers across the globe.
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Healthcare CRM Market Trends and Drivers:
At present, the increasing demand for healthcare CRM among patients for early treatment using home care, virtual care, mobile monitoring, and disease monitoring applications represents one of the primary factors contributing to the market growth. Additionally, the increasing demand for an integrated healthcare system for efficient workflow is strengthening the growth of the market. Apart from this, technological advancements, such as the integration of artificial intelligence (AI) in CRM tools, are positively influencing the market. Moreover, the increasing prevalence of chronic diseases, such as diabetes, cancers, arthritis, and heart attacks, among the masses worldwide is bolstering the growth of the market. Furthermore, key players are introducing a connected platform for delivering enhanced safety and health for customers, communities, and employees, which is supporting the growth of the market.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Product:
Individual
Referral
Individual and Referral
Breakup by Application:
Community Outreach
Case Coordination
Case Management
Relationship Management
Breakup by Technology:
Cloud-based
Mobile
Social
Collaborative
Predictive
Breakup by End Use:
Payers
Providers
Life Science Companies
Market Breakup by Region:
North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa
Competitive Landscape with Key Player:
Accenture Plc
AllScripts Healthcare Solutions Inc
Amdocs
Aspect Software Inc
International Business Machines Corporation
Microsoft Corporation
Oracle Corporation
Salesforce.com inc
SAP SE
Siemens Healthineers AG (Siemens AG).
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