Global Bottled Water Industry: Key Statistics and Insights in 2024-2032
Summary:
The global bottled water market size reached USD 255.1 Billion in 2023.
The market is expected to reach USD 455.5 Billion by 2032, exhibiting a growth rate (CAGR) of 6.5% during 2024-2032.
Asia Pacific leads the market, accounting for the largest bottled water market share.
Still water, known for its simplicity and purity, is the dominant segment in the bottled water market.
PET bottles, known for their lightweight and durability, are the dominant type in the market due to their ease of transportation.
Consumers are increasingly choosing healthier beverages as they become more aware of the negative health consequences of sugary drinks and artificial additives.
Bottled water brands are expanding their offerings with a variety of flavors like citrus, berry, tropical fruit, cucumber, mint, and herbal infusions.
Industry Trends and Drivers:
Increasing Awareness About Health and Wellness:
People are opting for healthier beverage choices due to heightened awareness about the negative health impacts of sugary drinks and artificial additives. Bottled water is perceived as a natural, calorie-free, and sugar-free option, aligning well with health-conscious lifestyles. Moreover, there is a growing understanding about the importance of staying hydrated for overall health and well-being. Bottled water, with its convenient packaging and availability, encourages people to consume more water throughout the day, thus promoting hydration. Besides this, bottled water is often marketed as a natural and pure beverage choice, appealing to people who prefer products without artificial ingredients.
Product Innovations and Differentiation:
Bottled water brands continuously innovate by offering a variety of flavor options, such as citrus, berry, tropical fruit, cucumber, mint, and herbal infusions. These flavored waters appeal to people seeking a more enjoyable and refreshing drinking experience compared to plain water. Additionally, flavored waters can serve as healthier alternatives to sugary beverages, attracting people looking to reduce their sugar intake. Furthermore, many bottled water brands introduce functional and enhanced water products that offer additional health benefits beyond basic hydration. They are infused with vitamins, electrolytes, minerals, antioxidants, or other additives targeted at specific individual needs, such as immune support, energy boost, hydration for athletes, or stress relief.
Expansion of Distribution Channels:
The expansion of distribution channels allows bottled water brands to penetrate various retail outlets, including supermarkets, convenience stores, specialty grocery stores, and online platforms. This increased presence on store shelves enhances brand visibility and availability, making it easier for people to purchase bottled water during their shopping trips. In addition, bottled water is available in on-premise channels, such as restaurants, hotels, cafes, and fitness centers. As individuals are prioritizing health and wellness even when dining out or traveling, the availability of bottled water in these establishments provides an additional revenue stream for brands and enhances the overall dining or hospitality experience for people.
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Bottled Water Market Report Segmentation:
By Product Type:
Still
Carbonated
Flavored
Mineral
Still represents the largest segment as its widespread appeal lies in its simplicity and purity.
By Packaging Type:
PET Bottles
Metal Cans
Others
PET bottles exhibit a clear dominance in the market, driven by their lightweight nature and durability, ensuring that they are easily transportable.
Regional Insights:
North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa
Asia Pacific enjoys the leading position in the bottled water market on account of rapid urbanization and rising disposable incomes.
Top Bottled Water Market Leaders:
The bottled water market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies. Some of the key players in the market are:
Bisleri International Pvt. Ltd.
Danone S.A.
Gerolsteiner Brunnen GmbH & Co. KG
Nestle S.A.
Nongfu Spring (Yangshengtang Co. Ltd.)
Otsuka Pharmaceutical Co. Ltd.
PepsiCo Inc.
Primo Water Corporation
Tata Consumer Products Limited
The Coca-Cola Company
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