The global traffic road marking coatings market size was valued at USD 6.89 billion in 2023. The market is projected to grow from USD 7.18 billion in 2024 to USD 9.78 billion by 2032, exhibiting a CAGR of 3.9% during the forecast period. According to a report by Fortune Business Insights™, titled “Traffic Road Marking Coatings Market, 2024-2032”.

Source:

https://www.fortunebusinessinsights.com/traffic-road-marking-coatings-market-103056

Startling Rise in Road Fatalities Worldwide to Fuel Market Growth

Accidents and deaths caused by road crashes have been steadily rising around the globe over the past few years. Recent data released by the World Health Organization (WHO) reveal that road traffic accidents kill roughly 1.35 million people globally every year, with more than 50% of these mishaps occurring among the most road users – pedestrians, cyclists, and motorists. Furthermore, the WHO data also show that road accidents also cause non-fatal injuries to many millions around the world annually. Traffic road marking coatings are essential in ensuring that drivers are aware of the road conditions, especially during the night and on unknown terrains. These coatings can efficiently prevent the crashing of vehicles with each other as well as reduce the risk for other road users.

Segmentation

Based on product, the market has been divided into water-based coatings, solvent-based coatings, and thermoplastic coatings. Among these, the water-based coatings segment held a leading share of 39.1% in the global market in 2020.

On the basis of application, the market is segmented into roads & highways, airports, parking lots, and others. Geographically, the market has been clubbed into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Report Highlights

The report contains unparalleled insights into market drivers, trends, and restraints, along with an industry-leading analysis of all possible market segments. Further, the report offers a granular study of the regional developments and prospects of the market, as well as actionable research into the competitive dynamics of the market.

Driving Factor

Development of Eco-friendly Road Marking Solutions to Invigorate the Market

Traditional paints and coatings are known for their high content of volatile organic compounds (VOCs), which are known to intensify global warming and damage the Ozone Layer. With the movement towards sustainability gaining momentum worldwide, traffic road marking coating producers and researchers are singularly focusing on engineering road markings made from environmentally friendly materials.

Regional Insights

Robust Demand for Construction Activities to Propel the Market in Asia Pacific

Asia Pacific is expected to dominate the traffic road marking coatings market share over the forecast period on account of the escalating demand for constructions in the region. This exponential growth is underpinned by the rapid expansion of urban areas in the region, especially in China and India. Driven by these factors, Asia Pacific boasted a thumping market size of USD 2.37 billion in 2020.