The liquid laundry detergent market size is projected to grow from USD 22.24 billion in 2021 to USD 32.99 billion in 2028, exhibiting a CAGR of 5.8% during the forecast period. Increasing demand for effective and convenient washing solutions is expected to fuel market progress. Fortune Business Insights™ mentions this information in its report titled "Liquid Laundry Detergent Market, 2021-2028." 

Liquid laundry detergent is a detergent made up of liquid instead of powder. It is composed of surfactants and other ingredients to enhance fabric cleaning. They are an extremely convenient option that eliminates the hassles of lint formation, color loss, and others. It reduces washing time and removes dirt efficiently from clothes. These type of detergents are made up of a mixture of non-ionic and anionic surfactants. Liquid detergents work well in cold, dry, and hot water and reduce the effort taken to wash clothes, and improve the consumer's experience. In addition, the evolving consumer experience and rising demand for effective laundry solutions are expected to boost market progress during the upcoming years. 

COVID-19 Pandemic

Rising Demand for Chemical Infectants to Foster Industry Progress

This market is expected to grow positively during the COVID-19 pandemic because of the rising demand for effective infectants during the pandemic. The rising demand for effective laundry solutions is expected to boost the market growth. Increasing awareness regarding the product's benefits and the rising awareness regarding virus spread leads to the adoption of effective disinfecting products. Lockdown relaxations and adoption of reduced capacities, part-time shifts, and production machinery may enable manufacturers to recover losses and improve functioning. These factors are likely to propel industry progress. 

Segments

By Application, the market is segmented into household and industrial & institutional. Regionally, it is classified into Europe, North America, Asia Pacific, Latin America, and the Middle East & Africa. 

Highlights of the Report

The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market's key players.

Source:

https://www.fortunebusinessinsights.com/liquid-laundry-detergent-market-102962