Roxanne Joyal is a name that resonates with purpose and empowerment. As a trailblazing social entrepreneur, Joyal has dedicated her life to sustainable development and women's empowerment, leading innovative initiatives that connect North American consumers with women artisans around the globe.

A Leader in Sustainable Development

Joyal's journey is marked by her innovative approach to sustainable development. She is the founder and CEO of &BACK, a supplier of ethically sourced and Fairtrade coffee that supports women growers. Through her company, she has managed to bridge the gap between North American consumers and women artisans across the world, bringing their unique talents and stories to a broader audience.

But Joyal's contributions to sustainable development extend far beyond her work with &BACK. She also led the establishment of Bogani Cottages and Tented Camps, a unique facility designed to serve as a rejuvenating base for volunteering groups in Kenya.

Expanding Horizons

Joyal's vision has propelled her to expand her ventures beyond Kenya. She has established facilities in Rajasthan, India, through Araveli Retreat and in the Ecuadorian Amazon via Minga Lodge and Reserve. Her pioneering work has empowered over 1,500 women in Kenya's Maasai Mara region, providing them with the opportunity to earn a sustainable income.

Partnerships with companies such as Nordstrom, Pac Sun, and Call it Spring have enabled Joyal's products to reach over 18,000 locations across North America. She has also created socially conscious products, such as ethically sourced coffee and award-winning chocolate, empowering farmers to earn fair wages and create sustainable change for their children and communities.

Women’s Empowerment: The Heart and Soul of Joyal’s Work

At the heart of Joyal's purpose lies a strong passion for women's empowerment. Throughout her career, she has led the launch and execution of many socially conscious brands in the food and beverage, wearables, and travel industries. All of her projects and brands aim to uplift women by creating new opportunities for them and their communities.

Joyal's role as the founder and CEO of &BACK is a testament to her commitment to women’s empowerment. The company not only provides a source of ethically sourced coffee but also supports and empowers women coffee farmers.

Beyond Business: An Experience Like No Other

Joyal's Minga Lodge & Reserve offers an Amazonian jungle experience like no other. The luxe eco-lodge, nestled in the heart of the Amazon rainforest in Ecuador, caters to both large groups and single travelers. Similarly, Kilifi Beach House, a five-star villa along the beautiful coastline of Kenya, offers a true Kenyan coastal experience.

Looking Forward

As we delve into the story of Roxanne Joyal, it's clear that her journey is more than just about building successful ventures. It's about creating meaningful connections, empowering women, and driving sustainable change. Her work invites us to consider the impact each one of us can have on the world, challenging us to play our part in creating a sustainable and inclusive future.