Google Analytics is a web analytics tool that helps website owners understand how their visitors interact with their website. Google Analytics can track different interactions, such as what pages are being looked at, how long visitors are staying on the site, and what actions they are taking. This information can be used to improve the website and make it more user-friendly. But what data is Google Analytics goals unable to track?

How does Google Analytics work? 

When someone visits a website that has Google Analytics installed, a piece of code called a "cookie" is placed on their computer. This cookie allows Google to track the visitor's movements as they browse different websites. The data collected by the cookies is then sent back to Google, where it is processed and analyzed. The results of this analysis can be used to improve the website and make it more user-friendly.

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