Online Advertising Market Size: Key Player and Analysis Report, In-Depth Study, Future Growth, Share, New Investments

The global online advertising market size was USD 210.3 Billion in 2022 and is expected to register a revenue CAGR of 10.4% during the forecast period. Increasing usage of mobile devices and digital apps, shift from conventional marketing to social media marketing, growing popularity of online marketplaces, and increasing investments by business owners in online advertising for brand awareness are some of the major factors expected to drive the market revenue growth.

The global Online Advertising Market report published by Emergen Research assesses the Online Advertising market with regards to market size, market share, revenue growth, key segments, and regional bifurcation. The global Online Advertising market is highly fragmented with numerous players operating on a global and regional level. The companies are engaged in mergers and acquisitions, joint ventures, and collaborations along with product advancements and R&D activities to cater to the growing global demand and gain a robust footing in the market.

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Competitive Terrain:

The section on the competitive landscape offers valuable and actionable insights related to the business sphere of the Online Advertising market, covering extensive profiling of the key market players. The report offers information about market share, product portfolio, pricing analysis, and strategic alliances such as mergers and acquisitions, joint ventures, collaborations, partnerships, product launches and brand promotions, among others. The report also discusses the initiatives taken by the key companies to combat the impact of the COVID-19 pandemic.

The leading market contenders listed in the report are:

Google, Meta, Amazon, X corp, LinkedIn Corporation, Microsoft, Taboola, Outbrain Inc., Criteo, Adroll, Quantcast, Rubicon Media, Yahoo!, Pubmatic Inc., OpenX, Unity Technologies, Snap Inc., Adobe, Fiverr International Ltd and Index Exchange

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Emergen Research has segmented the global Online Advertising market on the basis of type, application, end-use, and region:

Segments Covered in this report are:

Format Outlook (Revenue, USD Billion; 2019-2032)
- Social Media
- Search Engine
- Video
- Email
- Others

Platforms Outlook (Revenue, USD Billion; 2019-2032)
- Mobiles
- Desktop and Laptops
- Other Platforms

Enterprises Outlook (Revenue, USD Billion; 2019-2032)
- Large Enterprises
- Medium and Small Enterprises

The various regions analyzed in the report include:

North America (U.S., Canada)
Europe (U.K., Italy, Germany, France, Rest of EU)
Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Key Objectives of the Report:

Analysis and estimation of the Online Advertising Market size and share for the projected period of 2022-2030
Extensive analysis of the key players of the market by SWOT analysis and Porter’s Five Forces analysis to impart a clear understanding of the competitive landscape
Study of current and emerging trends, restraints, drivers, opportunities, challenges, growth prospects, and risks of the global Online Advertising Market
Analysis of the growth prospects for the stakeholders and investors through the study of the promising segments
Strategic recommendations to the established players and new entrants to capitalize on the emerging growth opportunities

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