“When a homebuyer schedules a showing for your listing”

Realtors, admit it, this is one of those moments that really excites you in your job. However, Realtors, when you have a showing scheduled, do you just show up without preparation and expect the buyer to love the property instantly?

In case you have been doing so, we’re certain that you or your real estate brokerage hasn’t been seeing much positive results post-showing. And it’s pretty obvious why!

A property showing is your golden chance to showcase the home’s best features, answer questions, and potentially secure a sale. However, when you arrive unprepared, you might struggle to answer questions, overlook important features, and lose the opportunity to make a positive impact.

This is why if closing the deal is really a priority for you, you must prepare and be aware of how to make the most out of every property showing. Below there’s a guide on how to do that.

Step-by-Step Guide to a Successful Property Showing

BEFORE SHOWING

1. Know the Home Inside Out

Before you even think about scheduling a showing, make sure you know the property inside and out. This means you should know more than just the number of rooms or square footage of the house.

You must acquire information about the unique features of the home, its history and its neighbourhood on your own or ask your real estate brokerage in Mississauga team to help you with it. This knowledge will enable you to answer any questions potential homebuyers might have and to highlight the strengths of the property effectively.

2. Prepare the Home

Work with the seller to ensure the property is all clean, well-organized, and free of clutter. Even small improvements such as a fresh coat of paint or minor repairs can make a big difference in the visual appeal of the home. Also, make sure the entire home is well-lit and that any unpleasant odours are taken care of before the showing.

3. Coordinate with the Seller

You must discuss the property showing schedule with the seller and make them understand the process. Ensure that they are comfortable with the date and time of the showing and that they will not be present during the visit.

4. Prepare Marketing Materials

Ask your real estate brokerage team to keep the marketing materials ready and updated before the showing. This includes brochures, flyers, and any digital content related to the property like virtual tours or high-quality photos. All the marketing materials should highlight the key features of the property and provide essential information about the neighbourhood and local amenities.

5. Plan the Showing Schedule

Plan the property showing schedule to accommodate as many potential homebuyers as possible, considering their availability and preferences. A well-organized schedule will help you prevent overlaps and ensure that each visitor has enough time to view the property thoroughly.

6. Prepare Yourself

Now that you have prepared the home for the showing, it’s time to prepare yourself. Pick a professional attire for the event - the senior members of your real estate brokerage in Mississauga can help you with this. Ensure that you have all the necessary documents and materials with you including property information, floor plans, and any relevant disclosures.

7. Confirm Logistics

Last but not least, you must double-check all logistic details before the showing of the property. This includes -

• Confirm the appointment time and date again with the seller and ensure that any necessary arrangements are in place.

• Double-check the exact address and provide clear directions to the potential buyer attending the showing including any specific landmarks or turns.

• Make sure if on-site parking is available or if you and the potential buyer need to park nearby. If off-site parking is required, get to know about fees and any specific instructions and inform the buyer of the same.

 DURING SHOWING

1. Be on Time

You and any other team members of your real estate brokerage must arrive early to the showing. This way, you can ensure everything is in order before the potential buyer arrives at the property.

2. Greet Visitors

A warm and friendly greeting from the host of the showing i.e. the Realtor sets the tone for the entire event. So, make sure to welcome all visitors with a bright smile and introduce yourself.

3. Provide Information

During the showing, provide clear and concise information about the property. You must also be prepared to answer all questions about the home’s history, neighbourhood, and any other relevant details.

4. Highlight Key Features

The professionals of a real estate brokerage in Mississauga must always focus on the property’s most attractive features during the showing. Whether it’s a modern kitchen, a spacious backyard, or energy-efficient windows, make sure to draw attention to all the major selling points.

5. Respect Privacy

As a Realtor, you must respect the privacy of both the current occupants and potential buyers visiting the home. So, avoid discussing any personal details about the seller or making any comments that could be perceived as intrusive. Also, you must allow the buyers to explore the home at their own pace while being available to answer questions or provide additional information as needed.

6. Maintain Professionalism

Throughout the showing, maintain a positive and helpful attitude, and use courteous language with the visitors.

7. Be Attentive

You and any other team members from your real estate brokerage hosting the showing should pay attention to the buyer’s reaction and feedback. Observe their responses to different features of the property and address any concerns that they might have. Being attentive allows you to adapt your home-selling tactics and provide the information or reassurance they need to move forward with their decision.

AFTER SHOWING

1. Follow Up with Buyers

After the showing, follow up with the potential buyers by reaching out to them via phone or email. During the follow-up, you must try to collect their feedback and answer any additional questions they might have about the property.

2. Plan Follow-Up Actions

Based on the feedback received, your real estate brokerage in Mississauga must plan any follow-up actions. This might include arranging another viewing, providing additional property information, or addressing any concerns raised by the buyers.

Make Every Property Showing Count!

When buyers walk through the door for a property showing, they won’t be just looking at the walls and floor - they will be imagining their future in the house. Hence, as a Realtor, you must grab this chance to make the property shine in the eyes of the potential homebuyers. You must highlight the unique aspects of the property, and answer any questions or doubts the buyers might have.

This knowledge and enthusiasm of yours during the showing will help buyers see the true value of the house. This could be the difference between them making an offer on the property or moving on to another listing from another real estate brokerage. So, Realtors, don’t let any property showing go to waste - prepare and plan for it well to turn interested buyers into happy homeowners!