Mockups generally reflect the design choices for iconography, typography, color schemes, visuals of navigation and the overall atmosphere of a product. Thinking what is the purpose of mockups? Want to know where they stand in the web design process? Read on.
Mockup purpose
A mockup ultimately serves as a visual draft of a web application or page. To bring life to a wireframe or an idea, it is usually created. It allows the designer to test how different visual elements work together.
Mockups offer the stakeholders the ability to see what the page will look like, so that they can provide suggestions for changes in images, styles, colors and more. If you are thinking what a page can look like when you use a secondary color, you can easily test how that will appear by creating a second version of the mockup. Your mockup can let the team see how that potential change might look.
With a specific goal in mind, a page should be created for a specific purpose. A mockup offers the team that very chance to see how that purpose can be successfully achieved through the layout created by a UI designer and how using the visual creativity and brand standards, the layout can be brought to life.
Where do they come in the web design process?
Mockups come at roughly the mid-point of the web design process in terms of stages, whereas they are still in the early stages of design, in terms of time.
A loose design procedure will comprise of ideation, wire framing, mockup, prototyping, go live!
Taking a goal or an idea and using design theory to create a page that will achieve the goal, the wire framing stage is ultimately about creating a rough layout for the page. A mockup is used to take that layout to make it more lifelike and robust.
It moves into the prototyping stage where real development is required to turn a mockup into a near-functional version of the page, after the stakeholders come to an agreement on the visual aspects of the mockup. After this, a page goes live and tested with real users.
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Author resource:-
Elmon advises people about fashion, clothing and online mockup generator tool. You can find his thoughts at clothing label mockups blog.